Most of us copywriters cringe at the thought of confronting our clients for an increase.
Our minds begin to race with questions like, “what if they leave?” and “what if they don’t pay me anymore?”, which leaves us with no choice but to shudder at the birth of the topic.
However, this shouldn’t be.
Why? Because you know your value and are free to charge whatsoever you feel.
Hmph! Easier said than done, aye?
Yeah. I can totally relate.
That’s why we’re here to discuss 5 effective ways to increase your fee with your client.
All right then. Let’s zap into it before the grass grows greener!
1.Tell your clients why
First of all, you want to explain the value of your service and what makes it special.
I remember when I was tutoring people on how to get clients from LinkedIn.
Initially, the video training cost about $20.
But when I had gotten two clients to their dream goals, I increased my fee, for the next people, to $50 and they paid.
Not only because of the value but because of the testimonials I used for backup.
One sure thing that will convince your existing and new clients are the testimonials others give you. Make sure you feature at least a video review from your client that succeeded with your strategies.
It will build the trust you need for your new employers to agree on your terms.
Remember this. People like numbers. Those reviews serve as your numbers.
2. Identify and understand your ideal client.
You can only know how to increase your fee when you identify your ideal client and understand their idiosyncrasy.
A couple of days ago, I was analyzing the insights on my last Instagram post.
What I saw wasn’t very pleasing. I knew who my ideal client was, but they weren’t active where I was frequently marketing myself.
Most of my active followers were 18-24 year olds whereas I’m interested in 25-60 year olds.
And that’s not good news.
If I decide to increase my fee with that kind of audience, I wouldn’t get a positive feedback because they’re not who I’m looking for.
What’s the take on this for you? You should make sure the person who is your existing client is the right one for you.
You have to also set your price based on the audience you wish to convert to clients.
Don’t try to increase your price generally without having an idea of the age range of your clients and their ideologies.
3. Plan your rate increase
Let’s say you have a tough time deciding what the final fee will be. You can pick three new rates.
First 5 clients $50/hr
Next 5 clients $70/hr
Next 5 clients $90/hr
In that way, you don’t pressure yourself and you can also show these to your clients if you feel the need to.
4. Offer digital products as a source of passive income
Let’s say you wrote a copy for a health-related business and want to increase the fee you charged them. You could simply ask them what they’d like to see from you.
Then, create it and offer it to them at an additional fee. They’d be thrilled to have it because it satisfies their wants.
Don’t make the mistake of offering add-ons. All they do is give you stress and take more time from you.
The digital products—in the form of ebooks or video trainings—are cost-effective and time-sensitive
5. Use the tiered pricing strategy
Tiered prices are setting products and services within a priced range.
You can design a basic package, premium package and deluxe package.
The premium package would have a feature more than the basic and the deluxe would have a feature more than the premium.
By doing this, you give your audience the choice to choose the plan to pay for. And most times, clients would go for the highest ones because they have the ideology that it’s the best—which is true.
So, folks, before we wrap up, let’s reiterate the 5 steps to increase your fee with your client.
- Tell your clients why
- Identify and understand your ideal client
- Plan your rate increase
- Offer digital products as a source of passive income
- Use the tiered pricing strategy
With these steps, you would be more confident in telling your clients about your new fees and they wouldn’t take it wrongly.
Share with other copywriters, freelancers, and business owners because we all need this.